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Drishyam 3 Proves Bollywood’s Favourite Star Is Now the Franchise

The film’s success is not evidence that Hindi cinema has rediscovered writing. It shows that audiences trust a familiar narrative machine more than the interchangeable heirs and inflated spectacles Bollywood keeps selling them.

Kabir Malhotra
· 5 min read
Drishyam 3 Proves Bollywood’s Favourite Star Is Now the Franchise
SINHA / CC BY-SA 3.0

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I went into Drishyam 3 expecting the usual third-film tax: louder callbacks, inflated cleverness and a screenplay congratulating itself for remembering the first instalment. What held my attention was not novelty but discipline. The franchise understands that suspense is an arrangement of information, not a background score screaming that information has arrived. Its reported box-office strength, reflected in the season’s release coverage from Outlook, tells me less about sequel mania than about a crisis of trust.

Audiences increasingly trust the Drishyam mechanism. They know they will receive a family under pressure, consequences that persist and a protagonist whose intelligence matters more than his entrance shot. Compare that promise with the vague proposition behind many star-kid launches: admire this face now; talent may be delivered in a later update. Bollywood has mistaken familiarity with surnames for audience loyalty. Drishyam offers familiarity with storytelling instead.

A franchise is not automatically creative bankruptcy

I dislike the industry’s dependence on sequels, but not because originality is a moral virtue in itself. Cinema has always revisited characters and forms. The real question is whether recurrence creates accumulated meaning. A good sequel changes our understanding of what came before. A bad sequel merely reopens the merchandise counter.

Drishyam has an advantage: its premise contains consequences. A concealed act cannot simply be reset after the credits. Every return asks what suspicion has done to a family and how long intelligence can outrun scrutiny. That continuing pressure is more fertile than the “bigger villain, bigger explosion” mathematics of most franchises. The film’s release and cast details appear in Gadgets 360’s current Hindi-film listing, but the useful fact is not the date. It is that a plot-driven series can still command event status.

Ajay Devgn suits this architecture because he can withhold. He does not need to display every calculation. Bollywood’s younger leading men are often trained to signal effort: a trembling jaw for intensity, a gym sequence for transformation, a monologue for awards season. Devgn’s stillness leaves room for the audience to work. That is not an argument that veteran stars should monopolise screens. It is an argument that performance is not measurable by visible exertion.

Nepotism survives by changing the subject

Whenever nepotism is discussed, the industry replies that audiences ultimately decide. This is true in the manner that saying a race ultimately decides the fastest runner is true: it ignores who received coaching, shoes and a lane. Star children receive repeated introductions, prestigious collaborators and forgiving publicity. Outsiders are expected to arrive fully formed and profitable. Failure is called a learning experience for one group and a market verdict for the other.

The franchise era complicates this privilege. Producers now place inherited celebrity inside inherited intellectual property, stacking one familiarity upon another. The result can open strongly without anyone proving much. When it fails, marketing, timing or audience mood is blamed. When an outsider-led film fails, the actor’s bankability becomes the diagnosis. I have no interest in punishing children for their parents. I want the industry to stop presenting unequal risk as natural meritocracy.

Drishyam 3 succeeds partly because its star serves the construction rather than replacing it. Remove the logic of the plot and the film collapses. That dependency is healthy. Too much Hindi cinema treats writing as connective tissue between branded moments. Here, the actor’s authority comes from inhabiting a plan the audience can test.

The remake question cannot be wished away

Yes, the Hindi franchise owes its foundation to Malayalam cinema, and any celebration that erases that origin is dishonest. Bollywood has often treated regional industries as story mines while marketing adaptations as discoveries by Hindi stars. Credit matters, not as etiquette alone but as industrial truth. The imagination did not begin in Mumbai.

Yet adaptation is not photocopying. Performance traditions, audience knowledge and franchise timing alter a work. The Hindi films must still function for their viewers, and they have developed their own rhythm and cultural presence. My complaint is not that Bollywood adapts. It is that Bollywood too rarely invests equivalent faith in original writers before another language has already de-risked the idea.

A healthier industry would buy rights transparently, foreground original creators and simultaneously fund scripts without proven box-office ancestry. Producers routinely spend extravagantly on promotions designed to manufacture opening-weekend urgency. Redirect a fraction toward development rooms, research and multiple drafts, and “content” might cease being a word executives use immediately before discussing stars.

Success contains the wrong lesson if read lazily

The lazy lesson from Drishyam 3 is that audiences want more third instalments. The better lesson is that audiences reward narrative contracts. They want a film to know what pleasure it is offering. That could be suspense, comedy, romance or melodrama. The classics I love were not embarrassed by form. They established emotional rules and fulfilled them with craft.

Hindi cinema’s current uncertainty produces films that attempt everything: action for trailers, romance for songs, comedy for clips and social commentary for interviews. The result is often expensive mush. Drishyam narrows its promise and gains confidence. Constraint becomes personality.

The counterargument is that established franchises crowd out risk. They do. Multiplex screens, marketing budgets and holiday dates are finite. A sequel’s success can encourage studios to commission ten imitations. But blaming viewers is pointless. Viewers choose among what is distributed and promoted. Studios must use franchise profit to underwrite experiments rather than treating success as permission to eliminate them.

I would also like critics to recover proportion. A well-engineered thriller need not be declared a civilisational masterpiece because it respects causality. Our standards have fallen partly because coherence feels radical. Praise the craft, identify the contrivances and resist fandom’s demand for canonisation. Loving popular cinema should sharpen judgment, not suspend it.

What Drishyam 3 finally exposes is Bollywood’s upside-down allocation of trust. The industry places enormous trust in surnames, algorithms and opening weekends while distrusting writers, rehearsal and patient audience intelligence. This franchise reverses enough of that equation to feel refreshing. It assumes viewers remember details and enjoy inference. In return, viewers show up.

I hope producers notice the right thing. It is not the numeral in the title or merely the veteran on the poster. It is the pleasure of a screenplay that makes every scene answerable to another. If Bollywood wants durable stars, it should build durable roles. If it wants franchises, it should create consequences worth revisiting. Familiarity is not the enemy. Entitlement is—and a familiar story told with discipline can still defeat a new face sold without a reason.

#drishyam-3 #bollywood #franchises #ajay-devgn

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