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Phones, platforms and the policy behind them — judged by how they actually work in India.

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The ₹40,000 Phone Is Becoming India’s Most Expensive Annual Habit

The ₹40,000 Phone Is Becoming India’s Most Expensive Annual Habit

Nikhil Bhatt ·

Flagship marketing has trained buyers to treat minor refinements as urgent upgrades while mid-range phones already do the ordinary work brilliantly. I think the smartest Indian phone purchase in 2026 is often the model you keep for another year.

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