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‘Made in India’ Phones Need Indian Components, Not Better Assembly Slogans

India’s handset manufacturing push has achieved real scale and deserves credit. The next test is brutally harder: localising value, technology and supplier capability while Chinese brands retain their hold on Indian buyers.

Priya Nair
· 5 min read
‘Made in India’ Phones Need Indian Components, Not Better Assembly Slogans
Gpkp / CC BY-SA 4.0

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India can now say, with justification, that it manufactures mobile phones at enormous scale. Factories assemble devices for domestic buyers and export markets, global companies have expanded production and a supplier ecosystem is gradually forming. This is not the empty achievement critics sometimes portray. Assembly creates jobs, quality systems, logistics capability and a platform from which deeper manufacturing can grow.

But a platform is not a destination. The government’s next phone-manufacturing scheme, reported by Gadgets 360 with a substantial multi-year outlay, explicitly aims to scale the supply chain after the earlier production-linked incentive phase. I support that direction. I also think officials and industry must stop using unit counts as a complete measure of technological sovereignty.

Assembly was a rational first step

There is a fashionable critique that dismisses Indian phone production as “just assembly.” It misunderstands industrial development. Complex supply chains rarely materialise fully formed. Final assembly provides volume, trains workers, establishes testing and compliance routines and gives component makers a reason to locate nearby. Countries climb value chains through repetition and accumulated capability.

The earlier incentives helped change corporate calculation. India became too important to treat solely as an import market. Exports demonstrated that factories here can meet global quality and delivery requirements. Those are meaningful gains, and the Modi government deserves credit for maintaining focus across years rather than announcing one industrial park and moving on.

Still, the phrase “made in India” can conceal imported displays, memory, processors, camera sensors, manufacturing equipment and intellectual property. The economically relevant question is how much value is created domestically, how much engineering occurs here and whether Indian suppliers can compete after incentives decline.

The component phase will be less photogenic

Recent government messaging has highlighted batteries, camera modules, displays, speakers, printed circuit boards and connectors, summarised in this report on the next localisation push. That list is encouraging because it recognises the layers inside the finished rectangle.

Component manufacturing demands stable power, clean water, chemical handling, precision tools, skilled engineers and suppliers that meet brutal defect tolerances. It also demands policy patience. A factory cannot operate competitively if customs classifications change unpredictably or imported subcomponents are delayed while finished competing products move quickly.

Incentives should therefore reward verified domestic value addition, research capability, worker training and supplier development rather than only finished output. Targets must be demanding but technically realistic. If localisation rules run ahead of available quality, manufacturers will either seek exemptions or pass costs to buyers.

Why Chinese brands still dominate attention

National manufacturing pride does not automatically determine consumer choice. Chinese-origin brands became powerful in India by offering aggressive hardware, wide retail distribution, rapid product cycles and models tuned to local price bands. Buyers compare cameras, batteries, financing and resale value; they do not perform industrial-policy audits at the shop counter.

Some political rhetoric assumes domestic production should weaken Chinese brands. The reality is more entangled. A Chinese brand may sell a phone assembled by Indian workers with components from multiple countries through an Indian retail network. An American brand may export from India while retaining high-value design and software work elsewhere. National labels do not map neatly onto economic value.

India should welcome production from any lawful company while enforcing security, tax and competition rules consistently. The goal is not to replace one dependency with protectionism that shelters weak products. It is to make India the place where firms—foreign and Indian—build, design, source and export because the ecosystem is efficient.

Indian brands need more than preference

Calls to revive domestic handset brands are understandable, but nostalgia will not solve the problem. Indian companies lost ground because global competitors outspent them in research, procurement, marketing and channel incentives while moving faster technologically. A flag on the box cannot compensate for poor update support or a weak camera.

Government can support shared testing facilities, design grants, standards expertise and patient capital. It should not guarantee demand for inferior consumer devices. The more promising route may be specialised products, enterprise hardware, rugged devices, software layers and components where Indian firms can build defensible capability before attacking every retail segment.

Public procurement can provide early scale, but contracts must include performance, security and lifecycle support. Otherwise procurement becomes a warehouse for national champions that never face demanding users.

Measure what matters

I want the government to publish annual, methodologically consistent data on domestic value addition by component category; employment quality and wages; exports net of imported inputs; domestic supplier participation; research spending; patent ownership; and incentive paid per durable job or unit of value created.

Transparency would improve the politics of industrial policy. Supporters could point to concrete progress, and critics could identify weak links without pretending nothing has changed. Companies receiving public money should accept disclosure obligations that protect legitimate trade secrets while showing taxpayers what capability was purchased.

Workforce development must also move beyond assembly-line head counts. Tool maintenance, process engineering, materials science, industrial design and semiconductor packaging require technical education linked closely to factories. Women form a large share of electronics assembly labour; transport, safe housing and career progression will determine whether those jobs become long-term economic empowerment or merely a low-wage phase.

Finally, India should avoid declaring victory whenever a global executive poses beside a minister. Announcements matter only when factories reach production, suppliers meet quality, exports persist and incentives taper without collapse.

I am optimistic because the baseline has genuinely changed. A decade ago, today’s production scale would have sounded fanciful. But optimism should raise our standard, not lower it. India has proved it can assemble the phone. Now it must capture more of the knowledge, machinery, components and brands inside it. That is slower work than a slogan—and far more valuable.

#make in india #electronics manufacturing #smartphones #supply chain
Priya Nair

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Tracks what 'Make in India' electronics policy actually delivers versus what it promises, and why Chinese brands still eat everyone's lunch here.

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